Overview

Rhea is a mobile app concept designed to support and celebrate cyclical experiences through mindful, minimal, and emotionally intelligent UX/UI. Focused on period tracking, Rhea offers users a safe and elegant digital space where their personal data is treated with care, and their journey is met with empathy.
This is a self-initiated design project, created independently to explore meaningful, user-centered experiences in femtech.

The Problem

Most period tracking apps either over-simplify the experience or rely on impersonal, medicalized designs — often forgetting the emotional nuance and personal nature of the cycle. Many reduce the user to data points, missing the opportunity to create a space of comfort, care, and presence.

Rhea reimagines this experience with softness, intentional beauty, and poetic interaction — proving that thoughtful design can be both gentle and powerful.

Design an app that:

• Feels like a trusted companion, not a tool.

• Honors the personal and emotional nature of cycles.

• Offers intuitive, calming interfaces with a sense of ritual.

• Collects only what’s needed — and holds it with respect.

The Goal

Visual Design

• Typography: A balance of soft serif and modern sans-serif

• Colors: Soft pinks, lilacs, and warm gradients to evoke safety and softness

• Tone: Poetic, calm, respectful

• Copywriting: Every word was chosen with intention — from onboarding to insights — to maintain a voice of care and presence.

Research & Inspiration

I explored:

• FemTech competitors (Flo, Clue, Natural Cycles)

• Inclusive and trauma-aware UX design

• Color psychology and typographic storytelling

Key insight: users crave empathy, privacy, and beauty.

User Flow

1. Welcome & Onboarding

2. Birthdate input (framed as personalization, not data grab)

3. Cycle insights setup — regularity, duration, last period

4. Emotional microcopy: e.g. "Rhea listens, softly."

5. Dashboard: A clear, intuitive visual of the current cycle

6. History & Details: Clean calendar with past periods, cycle length visualizations

Design Highlights

• Circle UI to represent current phase with gentle animation

• Soft form fields and rounded UI for a calming interaction

• Subtle animations and poetic feedback after input (e.g. “Held in care”)

Outcome

Rhea became a space that doesn't just track — it listens. The design brings softness to something deeply personal, creating space for users to feel seen, respected, and in tune with themselves.

Reflection

Through Rhea, I explored what it means to design for bodies, not just users. I learned to slow down, to listen through color, typography, and flow. This wasn’t just UI work — it was emotional architecture.

"With every detail you offer, Rhea listens softly. Held in care. Protected in trust."